Content and campaigns
for positive change

About me

I work with clients to bring campaigns to life.

I've been campaigning for good causes since 2012. My skills range from research and strategy through creative ideation to execution. I work on climate, sustainability, health and human rights.

I love learning new content, meeting new people and untangling complex problems.

Together we can unearth the story your audiences need to hear, and create a campaign that sparks change.

Services

Audience mapping & research

Using workshops, surveys, focus groups, social listening, interviews and desk research to get to know your audiences.

Behaviour change communications

Developing messaging and communications that are backed up by behavioural science (COM-B model).

  Strategy

Setting objectives, defining audiences and planning across channels to create a roadmap for your organisation or campaign.

Digital content design

Copy, imagery and film for digital channels, informed by good SEO, UX and accessible for all.

Campaigning

Understanding the issue, mapping your theory of change, creative ideation and tactic development and execution.

Analysis & evaluation

Digital and social analytics, interviews, survey and more to assess the impact of your campaign.

Testimonials

  • Kudzayi Ngwerume, Clean Mobility Collective


    “Working with Florence has been an absolute game-changer. From the outset, Florence took the time to understand CMC’s unique needs and goals, crafting a digital communications strategy that aligned perfectly with our objectives.

    Florence brings a wealth of creative expertise and her insights and guidance set a strong foundation for future thinking and how we might deliver impactful digital communications for our diverse network.

    I cannot recommend Florence highly enough to any organisation seeking to enhance their digital communications efforts. Her expertise, commitment, and results-driven approach make her an invaluable partner in navigating today's ever-evolving digital landscape.”

  • Laura Burley, Greenpeace


    “Working with Flo was a delight, she is professional, warm and knowledgeable. She got stuck in with the project right from the start. She developed and implemented clear digital strategies to meet the goals of The Big Plastic Count. She evaluated progress throughout and presented a clear analysis at the end of the project.

    Her commitment to testing and adapting meant that our content and emails got increasing engagement and led to high sign-ups throughout the project.

    Flo cares deeply about climate and social justice and puts this at the heart of her work. She knows how to make sure the voices of those most impacted in a campaign are heard. I hope to work with her again!”

  • Dan Webb - Everyday Plastic


    “We needed a robust and effective digital strategy to ensure our communications jump out from search results, inboxes and feeds. Enter Flo – a calm, creative and experienced campaigner who led our digital planning and output.

    Flo was integral to generating content that was fun and inclusive, whilst also hitting hard and capturing the zeitgeist. Flo helped to develop our core messaging, ensuring that anti-racism and anti-ableism were embedded within the campaign. Quantitatively, the stats support Flo’s contribution, with unique website visits and social media reach for The Big Plastic Count in the millions. Qualitatively, Flo is really lovely to work with and key player in any team.”

Projects

CAMPAIGN

The Big Plastic Count

Children outside parliament during Youth Empowerment Day at the culmination of The Big Plastic Count..

Image: Quetzal Maucci / Greenpeace
Learn more about The Big Plastic Count >

I worked with Everyday Plastic and Greenpeace to deliver the UK’s biggest ever investigation into household plastic waste. I led on the mobilisation of 96,000 households from all backgrounds, up and down the country.

This project involved: strategy, email journeys, anti-racist and anti-ableist communications, social media, theory of change.

STRATEGY

Movement building for Clean Mobility collective

© Jilson Tiu

WaterAid/Eliza Powell

Image: Jilson Tiu
Clean Mobility Collective >

The Clean Mobility Collective is a budding international movement to clean up the transport sector. Its members include a diverse range of organisations who care about cleaning up our air, our streets and protecting our planet. I helped them to develop a digital strategy that implements their brand and helps them work effectively under one umbrella.

This project involved: research, interviews, strategy, presentation.

Under Whose Command? Human rights abuses under Myanmar's military rule

DIGITAL DATA STORYTELLING

FILM

Period power - WaterAid

School children in Uganda talking about periods.

Image: WaterAid/Eliza Powell
Period power in Uganda >

WaterAid works in many countries where menstruation is considered taboo. This People’s Postcode Lottery funded film followed a school “WASH club” where pupils can talk about periods openly. I spent time in Uganda, interviewing the students and identifying storylines.

This project involved: interviews, digital content.

Under Whose Command? >

At di:ga Communications, I worked with Security Force Monitor to scope, plan and write a multimedia digital report for their latest groundbreaking data investigation. It exposes the chain of command in Myanmar’s military throughout a period of unspeakable human rights abuses. We used photo, video and data visualisation to tell the story of human rights under Myanmar’s military regime.

This project involved: digital strategy, project management, copywriting.

Fairbourne: The village that could be lost to the sea - Greenpeace

An aerial view of the coastline along the village of Fairbourne.

Watch the film >

I created this documentary-style short film about Fairbourne - a village in Wales which is set to be ‘decommissioned’ in 2054. Authorities have decided that this is the point at which they can no longer protect the village from rising sea levels and flooding. I worked with a filmmaker to bring the story to screens and social media feeds, highlighting the impact that extreme weather is already having here in the UK.

This project involved: research, interviews, film direction & dissemination.

CONTENT GATHERING

Previous work

Pricing

Free 30 minute consultation

If you’re not sure what you need, feel free to get in touch and we can untangle it together.

Day rate

£500 per day. I offer a discount for charity clients.

Project fee

For discrete projects, such as a strategy, I charge a project fee. Get in touch for a quote.