Where purpose meets

creativity

I’m Florence — a strategic communications and campaigns consultant.

I help mission-led organisations, brands and design studios build campaigns that connect, inspire, and drive change.

With over a decade in climate, sustainability, health and human rights, I bring deep issue expertise and a creative, collaborative approach that bridges the gap between strategy and storytelling.

Get in touch at: fstuartleach@gmail.com

See my work

What I do

Campaign strategy

Setting objectives, defining audiences and planning across channels to create the architecture for your campaign.

Messaging & storytelling

Narrative development, communicates backed up by behavioural science, and content direction and design.

Creative partnerships

Collaboration with studios and teams to deliver impactful work campaigns.

Projects

Anish Kapoor x Greenpeace

I led the digital strategy for BUTCHERED - Anish Kapoor’s powerful new artwork, installed by Greenpeace at a Shell gas rig in the North Sea.

I steered influencer engagement, film assets and social rollout to amplify the action worldwide. The campaign reached millions online and drove coverage across major international media outlets, proving how creative collaboration and strategic digital storytelling can cut through and spark global attention on climate justice.

Read the facts about Anish Kapoor’s protest art >
World Health Organisation: Redefine Alcohol

‘Redefine Alcohol’ is a WHO campaign that aims to highlight the benefits reducing alcohol consumption.

I coordinated comms and outreach across seven Western European countries, sourcing and liaising with influencers and local NGOs, and curating stories for content creation.

See the Redefine Alcohol campaign >

Green Football’s Campaign, 2025

Green Football’s Great Save aimed to unite the power, passion and global reach of football to accelerate climate action across the game, with a focus on football kit and sports clothing.

I led key elements of delivery: coordinating with football clubs, charities, world-leading sustainability experts, designers and major broadcasters including Sky and TNT Sports to ensure creative alignment and impactful rollout.

A highlight was driving the creative collaboration with designer Christopher Raeburn showcasing innovative reuse of football kit to inspire climate-positive behaviour (pictured, left).

The campaign reached over 13.3 million fans through social, broadcast and match day activity. Read about the full impact of Green Football, 2025.

Credit: Green Football/ RÆBURN

The Big Plastic Count

Image: Quetzal Maucci / Greenpeace

I worked with Everyday Plastic and Greenpeace to deliver The Big Plastic Count - the UK’s biggest ever investigation into household plastic waste.

I led on the mobilisation of 96,000 households from all backgrounds, up and down the country.

This project involved: strategy, email journeys, anti-racist and anti-ableist communications, social media, theory of change.
Movement building for Clean Mobility collective

Image: Jilson Tiu
The Clean Mobility Collective is a budding international movement to clean up the transport sector. Its members include a diverse range of organisations who care about cleaning up our air, our streets and protecting our planet.

I developed a digital strategy that implements their brand and helps them work effectively under one umbrella.

This project involved: research, interviews, strategy, presentation

Fairbourne: The village that could be lost to the sea - Greenpeace

I created this documentary-style short film about Fairbourne - a village in Wales which is set to be ‘decommissioned’ in 2054. Authorities have decided that this is the point at which they can no longer protect the village from rising sea levels and flooding. I worked with a filmmaker to bring the story to screens and social media feeds, highlighting the impact that extreme weather is already having here in the UK.

This project involved: research, interviews, film direction & dissemination.

Under Whose Command? Human rights abuses under Myanmar's military rule

At di:ga Communications, I worked with Security Force Monitor to scope, plan and write a multimedia digital report for their latest groundbreaking data investigation. It exposes the chain of command in Myanmar’s military throughout a period of unspeakable human rights abuses. We used photo, video and data visualisation to tell the story of human rights under Myanmar’s military regime.

Under Whose Command? >

This project involved: digital strategy, project management, copywriting.
Period power - WaterAid

‍ Image: WaterAid/Eliza Powell
WaterAid works in many countries where menstruation is considered taboo. This People’s Postcode Lottery funded film followed a school “WASH club” where pupils can talk about periods openly. I spent time in Uganda, interviewing the students and identifying storylines.

Period power in Uganda >‍

This project involved: interviews,digital content

Testimonials

Kudzayi Ngwerume, Clean Mobility Collective

“Working with Florence has been an absolute game-changer. From the outset, Florence took the time to understand CMC’s unique needs and goals, crafting a digital communications strategy that aligned perfectly with our objectives.
Florence brings a wealth of creative expertise and her insights and guidance set a strong foundation for future thinking and how we might deliver impactful digital communications for our diverse network.
I cannot recommend Florence highly enough to any organisation seeking to enhance their digital communications efforts. Her expertise, commitment, and results-driven approach make her an invaluable partner in navigating today's ever-evolving digital landscape.”
Laura Burley, Greenpeace

“Working with Flo was a delight, she is professional, warm and knowledgeable. She got stuck in with the project right from the start. She developed and implemented clear digital strategies to meet the goals of The Big Plastic Count. She evaluated progress throughout and presented a clear analysis at the end of the project.
Her commitment to testing and adapting meant that our content and emails got increasing engagement and led to high sign-ups throughout the project.
Flo cares deeply about climate and social justice and puts this at the heart of her work. She knows how to make sure the voices of those most impacted in a campaign are heard. I hope to work with her again!”
Dan Webb - Everyday Plastic

“We needed a robust and effective digital strategy to ensure our communications jump out from search results, inboxes and feeds. Enter Flo – a calm, creative and experienced campaigner who led our digital planning and output.
Flo was integral to generating content that was fun and inclusive, whilst also hitting hard and capturing the zeitgeist. Flo helped to develop our core messaging, ensuring that anti-racism and anti-ableism were embedded within the campaign. Quantitatively, the stats support Flo’s contribution, with unique website visits and social media reach for The Big Plastic Count in the millions. Qualitatively, Flo is really lovely to work with and key player in any team.”
Nina Schrank, Greenpeace

“I love working with Florence. She’s very competent and has a warm, positive and can do attitude.

This makes her well liked and trusted, we know she’s a safe pair of hands. She’s a great asset to any team, bringing expertise, a creative approach and good collaborative team spirit.”